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Sunday, October 11, 2026
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TikTok Grants Viewers Control to Decrease AI-Generated Content in Their Feeds

TikTok is introducing a fresh option that allows them to reduce the amount of AI-made videos appearing in their streams. This step comes as the platform revealed that it now features in excess of 1 thousand million content made with AI.

Trial and Implementation

The update is being tested over the coming weeks before a full-scale launch. This advancement aligns with a surge in AI-generated material, driven by recent content generation software.

AI Proliferation Online

Recent reports that nearly 10% of the quickest rising video streams on another major platform only show clips produced artificially. A large amount of this content is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is frequently illogical or surreal.

“We know from our community that a lot of users like content created using AI tools, from computer-generated images to informative clips, and we want to offer the community the power to see more or less of that, according to their own choices,” stated a platform representative.

AI on the Platform

TikTok disclosed that there are now over a billion videos on its network tagged as made with AI. Collectively, over 100 million media items are uploaded to the service daily, making AI content a limited percentage of its overall inventory.

User Control Features

Viewers will be in a position to decrease or raise the level of artificial media they watch by opening the “manage topic” feature in the app and selecting “AI-generated content”. Other topics that currently be modified under the tool cover current affairs, clothing, aesthetics, and choreography.

AI Disclosure Rules

The platform’s policies mandate creators to identify “realistic” AI-generated content, and it forbids dangerous deepfakes of celebrities or emergencies. Any realistic artificial content that is unmarked can be removed under its community policies.

Additionally, the service will from now on add an AI-generated watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This measure is intended to stop users from trying to circumvent the disclosure requirement.

Educational Initiatives

The platform is furthermore introducing a $2m awareness program for experts and organizations to produce informative material about ethical AI use. This project will assist educational bodies specializing in training programming and robotics.

Platform Protection

The platform has supported its content review process, amid controversy over intentions to lay off a large number of content moderators in the UK. The company is expected to reduce 439 jobs in its user protection team in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.

A company official stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content prior to it has to be seen by humans. The platform stated a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its machine learning processes.

It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
About the author

Jessica Colon

A tech journalist and gaming aficionado with over a decade of experience covering digital trends and innovations across Europe.

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